Adumu, world’s first jumping based fundraising app
Jumping for a Cause with Adumu
Adumu, is a new app developed by the mobile fundraising pioneer, Mobi-Changa Ltd., that literally has people jumping up and down for important causes. Adumu is the world’s first jumping based fundraising app that turns physical enthusiasm into real monetary contributions. The application, which is now available worldwide on the Google Play store, makes use of GPS technology to sense individual body movement. When users want to contribute to a specific cause they jump up in the air and the app tracks both their number of jumps and a corresponding amount of funds to be donated.
Once downloaded, the application lets anyone participate in an existing campaign, or set up a new one in minutes. Both the funding goals, and the amount donated per jump can be adjusted quickly and easily through the user interface. Adumu’s simple concept and clean functionality empower anyone to raise money or contribute by simply jumping up and down. Below you can watch a video that shows how Adumu can help with fundraising campaigns:
Integrating Tradition with Innovative Technology
With the release of Adumu, Mobi-Changa Ltd. continues to revolutionize the application of deeply embedded African Culture through technology. “Adumu” which means “rise up together” in Maasai, is a centuries old dance used by warriors during coming of age ceremonies. The practice is deeply symbolic of the connection between mind and body and the importance of demonstrating emotion through movement.
In leveraging the jumping dance to raise funds via mobile phones, Mobi-Changa has demonstrated that traditional African practices are not outdated and in fact can be harnessed by technology for practical everyday uses. In a similar vein, the company’s first product called “M-Changa” empowered East Africans to manage fundraisers via SMS. While developing M-Changa, co-founders Kyai Mullei and David Mark discovered that that their best ideas came from designing technology around existing cultural practices, rather than assuming culture would conform to new technology.
As a result the company has been able to put useful and innovative fundraising tools in the hands of customers, who find them easy to use, practical and affordable.
Supporting Economic Growth and Critical Causes
Adumu helps Africans access capital for critical causes, many of which serve humanitarian and community building goals. In regions where banking services are limited, and transportation and communication costs are rising, Adumu creates a much needed fundraising “hack”.
Although Adumu can be used to support any fundraiser in any country, the product was developed with Africa’s 5 cultural areas of giving in mind: Education, Medical/Health, Weddings, Funerals and Personal Business.
The beta app available for download from the Google Play store has already been used to raise funds at family gatherings, benefit concerts, and charity events in both Nairobi and New York. Not only does Adumu provide a modern and transparent way to access and manage money, it empowers users to rally support of their entire community and “jump-start” a cause. You can download the app directly from Google Play (free): Adumu.